EAST ON WEST
WHAT WE DID:
Brand identity, NAME GEN, design, photography, 3D renders, brochures, website, advertising
Located in the heart of St Kilda East, East on West is a collection of 15 modern residences made for next generation living. Using the area’s blend of urban culture and open spaces as a muse, the charismatic brand identity incorporated a playful pop of colour and fresh, clean look, which achieved immediate cut-through with the target market.